Guitar Philadelphia

Lessons in finding the right place to backlink my guitar event services

Exploring the services of The Knot in 2017 I explained to the salesperson that in the mid-1990’s I started to advertise with the Knot as it was a new company and I’d give them a shot. In the first week of my site on the Knot going live I received an email from an excited client that wanted exactly what I was offering and was fine with my fee. I was asked to send a contract. After the formal agreement was sent I never heard back from the client. I didn’t give it much thought as I was booked all the time. At the end of the contract I didn’t renew with the Knot for the reason that the only hit I received from advertising with them was the contract that never came through. All of my bookings where from other sources; the Knot became my loss write off.

Brides.com treated me well. Not only was over fifty-percent of my event business through their magazine and website advertising but after many years of business with them I was offered the opportunity to share a table at bridal shows with their sales representative at no cost.  I assisted in giving information about their magazine and website service to brides as well as having the ability to hand out information about my own services. I also received a handsome discount on my advertising. I was rolling in events. Sadly, the magazine shut down operations as it was.

To fill the void, I took a risk and signed a contract with the Knot again. My aim was to capture the displaced clients that was created from Brides.com ceasing operations. In the first week of my site with the Knot going live I received an email from an excited client that wanted exactly what I was offering and was fine with my fee. I was asked to send a contract. After the formal agreement was sent I never heard back from the client. I didn’t give it much thought as I was booked all the time. At the end of the contract I didn’t renew another year for the reason that I had two hits; one completed contract and the contract that never came through. All my bookings where from other sources; the Knot became my loss write off.

A few years pass; the Knot has been around and proved the test of time while I watched so many other sites and event suppliers come and go. I decided to take the risk and advertise on their site again. In the first week of my site with them going live I received an email from an excited client that wanted exactly what I was offering and was fine with my fee. I was asked to send a contract which I did. I never heard back from the person. I didn’t give it much thought as I was booked all the time. There was a point in the contract period I negotiated out of the contract. I had to pay a lot but over all saved money on the last two months of the contract. The only call I received from advertising with the Knot was the contract that never came through. Again all of my booking where from other sources; the Knot became my loss write off. I remembered the excited caller and realized a pattern. I also understood my business on the Knot is equal to a Faberge Egg being sold in Walmart not discounted.

At the start of 2017 I wanted to add a backlink for my website from inside the wedding industry. I didn’t want to spend a lot as I keep my site very well optimized. This expense would be a cherry on a well iced cake. I chose the Knot again mainly because of it’s low price. The sales person also told me of many changes that have been made to attract different levels of customers to their site. When I made the decision this time to advertise with them again despite a poor performance record I went into it expecting zero business but was hoping to be proven wrong. It was a mistaken belief to think the sales pitch had any merit. Now going into the fifth month of the contract my expectations sadly have been meet except for one.

In the first week of my site with them going live I received an email from an excited client that wanted exactly what I was offering and was asked to send a contract. This time I did hear back from the client.

This is what I didn’t expect:
“Hi David,
I am happy to tell you that my assistant has mailed out your check but there is a little mix up from her. She was supposed to send out 2 checks today, one for you and another for the wedding planner. She mistakenly sent the whole payment to you. Please David, I will really appreciate if you could deduct your deposit and help send the remaining funds to the wedding planner. Your help will be greatly appreciated.

Dave”.
My reply:
“Hi David,
I will return the envelope as soon as I receive it and wait for another. The date is reserved for you.

David”

I never received the check that was already mailed out. That’s it! For the other three contract periods my excited client was a scam artist trying to isolate their prey. The consistency in my three other contracts has been zero business and three attempted scams. This fourth and the last time is running the same course. Scams are unavoidable in any internet interaction. I do not hold the Knot responsible for the attempts I received from the fictitious client. I alerted my sale representative as soon as I realized what transpired this time. They were quick to reply and I was satisfied with their response regarding the fake leads but others issues regarding the poor performance have received no reply.

Currently my goal of backlink for my website has failed miserably. My stats on the Knot analytics page show my site to be charting way below average and my Google analytics show no sign of the Knot on any dashboards. I stopped checking in on my Knot page. The only place I see the Knot name is on my credit card statement each month.

My first advertising campaign was a foul ball, the second was a strike, the third was a strike this is their last strike coming up. They are out of the series after this.

The lesson of this story is to be careful if you are starting an advertising campaign. If something doesn’t seem right it isn’t.

The lesson of this story is to think about the clients you want to attract. I have received one hit from a real client this contract period. Their price interest was $100; not the service I supply. My need is for clients who understand, appreciate and want quality work.

The lesson of the story is that if you’re looking for cheap you will get it. Do you want to work twice as hard with a low paying clientele or earn twice as much with the right clientele?

The lesson of the story is to Google search feedback on the service you want to advertise with. Read the forums from different vendors.

The lesson of this story is that the Knot struck out for this sole proprietor. I should have invested with a service that had a track record for performance.  In advance I had no expectation of developing a clientele from prior experiences. My new attempt to use the site as backline has also fallen short of reasonable expectations.

The lesson of this story is that other services have given me the experience of feeling looked after. The knot doesn’t offer that experience. I do not hear from my sales representatives. In all the other business transactions I engage in that involve sales reps a positive relationship has developed because of follow up.

 

Marcelo Coronel Classical Guitar Sunday, March 12, 2017 3:00pm

Presented by the Philadelphia Classical Guitar Society
Settlement Music School,
416 Queen St,
Philadelphia, PA
Artist website: https://marcelocoronelen.jimdo.com/
Tickets: Click here

Marcelo Coronel was born in Buenos Aires, Argentina, in 1962. As a child he learned to sing simple Argentine folksongs while playing along with a guitar. The styles of urban music later exposed Marcelo to a world of new sounds. He eventually entered the School of Music at the National University of Rosario, where he formalized his musical education before graduating with an advanced degree in Music – Emphasis on Guitar. Paralleling his university course work, Marcelo studied harmony and counterpoint with the composer Dante Grela. As a performer Marcelo has participated in a number of popular and chamber music ensembles.

Duo Firenze fortepiano and guitar duo

DUO FIRENZE
Sunday, May 15, 2016 – 3 PM
Trinity Center for Urban Life, 22nd & Spruce Sts
General: $25; Student/Senior: $15; Member: $10

DUO FIRENZE
Duo Firenze is a major force in the discovery and authentic performance of early 19th-century music for guitar and fortepiano duet. Touring with their own period Viennese fortepiano and 19th- century guitars, they give audiences a rare visual and sonic experience. The duo was formed in 1990 after a discovery of works for the medium of guitar and fortepiano. Duo Firenze takes it name from the Italian city of Florence, the birthplace of the fortepiano and where the six-stringed guitar flourished. A prizewinner in the Concorso Internazional “Arturo Toscanini” for chamber music in Italy, Duo Firenze has not only dedicated themselves to giving revival performances to this once forgotten art, but has succeeded in delighting audiences in the United States and Europe.
In past summers, Duo Firenze has been in residence as performers and teachers in period instrument performance at the Accademia L’Ottocento in Rome and Verbania. Duo Firenze is the receipient of grants from Radford University, Johns Hopkins, Peabody Conservatory and from the Virginia Commission for the Arts (VCA) having been on the VCA’s touring roster for five seasons. Their compact disc “Italian Nocturnes: Early Romantic Music for fortepiano and guitar” (DIS80156), featuring world premieres has received accolades from the US to the Far East and is available internationally on the Dorian label (Dorian 80156 http://www.dorian.com). Information about the duo can be found at: http://www.radford.edu/~rstrent and at http://www.duofirenze.com.

 

Program:

 

Grande Sonata for fortepiano and guitar, Op. 102 by Anton Diabelli
Two Sonatas by Ferdinando Carulli
Variazioni sopra ‘Nel cor piu non mi sento’e Polonaise by Mauro Giuliani
– INTERMISSION –
La Source du Lyson Op. 47 by Napoleon Coste
Second Nocturne, Op. 44 by Francesco Molino
Deux Duos, Op. 233, No. 1 by Ferdinando Carulli

2016 Philadelphia Classical Guitar Festival

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Announcing the 2016 Philadelphia Classical Guitar Festival presented by the Philadelphia Classical Guitar Society featuring Greek guitar virtuoso Antigoni Goni, multiple competition winning guitarist Matthew Palmer, and 2015 Philadephia Classical Guitar Competition winner Alec Holcomb.
The Philadelphia Classical Guitar Society is pleased to announce the 2016 Philadelphia Classical Guitar Festival to be held April 9-10, 2016 with an opening concert by Greek guitar virtuoso Antigoni Goni on April 9 at 7:30pm at Trinity Center for Urban Life in Philadelphia, PA and a full day of events on April 10, 2016 at the Mary Louise Curtis Branch of the Settlement Music School in Philadelphia, PA.
The festival will feature concerts by guitar legend Antigoni Goni, 2015 Philadelphia Classical Guitar Competition winner Alec Holcomb, and a closing concert with the PCGS orchestra and young virtuoso Matthew Palmer.  Other events will include a masterclass with Antigoni Goni, workshops, student recitals, and a vendor fair which include guitar builders, composers, guitar accessories, guitar repair, and sheet music vendors.
This festival is partly made possible by the generous support from the D’Addario Foundation.
This year’s artists have received acclaim around the world:
Antigoni Goni “… In her hands every tone is a whole world in itself. Pulled together, the result is a cosmos of sound and melodies…” THE SALBAU-Germany
Matthew Palmer “Classical guitarist Matt Palmer is one of a kind. Combining the soul of an artist, the technical virtuosity of the highest caliber and a heightened sense of musicality, Palmer’s uniqueness is also his greatest strength. While other guitarists possess a comparable level of expression, technicality and musicality, to find them all in one player, and at a young age, is a rare occurrence to say the least.” – Guitar International Magazine
Recent first prize wins include the East Carolina Guitar Competition (2014) and the Philadelphia Classical Guitar Competition (2015). Alec received 4th prize at the renowned Parkening International Guitar Competition (2015). Most recently, Alec won 2nd place at Columbus State University Guitar Competition (2016).
Philadelphia Classical Guitar Festival
Opening Concert
April 9, 2016 7:30pm
Trinity Center for Urban Life
22nd & Spruce Streets, Philadelphia, PA
Tickets: General $30; Student/Senior $20; Members $15. Premium seating & post-concert reception: $75 for one/$100 for two.
Full Day Festival
April 10, 2016 9:30am-6pm
Settlement Music School, Mary Louise Curtis Branch
416 Queen St, Philadelphia, PA
Full day festival pass: General $45; Members $40
Closing Concert (4pm): General $25; Senior/Student $15; Member $10
Student Recitals: $10
Antigoni Goni Masterclass (2pm): $15
Alec Holcomb Recital/Student Competition Finals/Professional Workshops:
Included with Any Other Individual Ticket

 

Masterclass with Antigoni Goni

c647c8f7-a24c-4c91-bbaa-773b71ffeb55.jpgCALL FOR APPLICATIONS
April 10, 2016
Masterclass with Antigoni Goni
Submission Deadline EXTENDED: March 23, 2016
 
 
Don’t let your students miss the chance to perform in a master class with Antigoni Goni at the 2016 Philadelphia Classical Guitar Festival.
 
Philadelphia Classical Guitar Society, 2038 Sansom St, Philadelphia, PA 19103

Chaos Theory by David Cohen

david cohen guitar chaos theoryChaos Theory is my 2nd studio recording of original pieces. The compositions are purely me living  in my world of rhythm and melody. The music was composed between July 2014 and December 2015; each peice written for and on an Ovation classical guitar. The guitar used in the Chaos Theory recording is an Ovation classical cutaway, model 1773AX.

Signals by David Cohen from Chaos Theory

Chaos Theory is six stories. Each story is rooted an individual’s fight for health and security. In the piece that closes the recording, A long Memory of Kindness, my inspiration behind the piece came from a brief period of time with a person that lost the ability of movement from the neck down. Slowly minor movement was visible in one arm.  When it was time to move on in the continuum of care the person told me that the goal was to write a letter to say thank you. The person went on to say, “I have a long memory of kindness. When I can, I want to write everyone who has helped me to thank them. People have been so kind.”

A long Memory of Kindness was written to close out Chaos Theory presenting the most fundamental premise; kindness.
Click link for more information 

 

 

Live Classical Guitar Friday Night’s

I want to find places in the Philadelphia area that really support classical guitar. If you know of restaurants, coffee shops, bookstores or anyplace that have live classical guitar pass the info on.

I stumbled on this place a few weeks ago:
Bella Tori at the Mansion
Address: 321 South Bellevue Avenue
Langhorne, Pennsylvania 19047
Phone: (215) 702-9600
http://www.bellatori.com/

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Friday night’s classical guitarist Robert Schulze plays from 5pm- 9pm. Visit Robert’s website:rtsguitar.com
It’s a great night out; Robert is an excellent guitarist and the food is really really good. Friday night you can BYOB. All the more enticing and well worth any travel time to get to Langhorne.

 

EMMA RUSH, solo guitar March 13, 2016

press_kit
Presented by the Philadelphia Classical Guitar Society 
 
Sunday, March 13, 2016 at 3pm 
Settlement Music School, 416 Queen St (free parking)

Tickets available at the door 

General: $25; Student/Senior: $15; Member: $10

 

Over the past decade, Emma Rush has established herself as one of Canada’s preeminent classical guitarists. Known for her innovative programming and powerful stage presence, an event with Rush is one to remember. Her career has commanded world recognition with recent highlights including a tour of China starting with the Altamira Shanghai International Guitar Festival, appearances at the Festival de Guitarras Lagos de Moreno (Mexico), the Lonestar Guitar Festival(Texas), and a prestigious concert at the famed Internationales Gitarren Symposion, Iserlohn (Germany). She performs throughout North America with upcoming appearances in Philadelphia (PA), Louisville (KY), Buffalo (NY), and many Canadian dates as a soloist and chamber musician. As a soloist with orchestra, Rush will be performing Rodrigo’s Concierto de Aranjuez with the Cambridge Symphony Orchestra and Symphony on the Bay in Burlington. 
 
Emma Rush was chosen for a coveted Debut Atlantic tour in 2016 -17 with concerts throughout the Maritime provinces. She has been selected as a 2016 Artist-in-Residence at the Fountain School of Performing Arts at Dalhousie University. 
 
Folklórica, Rush’s much-anticipated debut CD, was released in the fall of 2014. She is on faculty at Mohawk College and Redeemer University College. She completed her graduate studies at the Hochschule für Music in Detmold, Germany and holds a BMus from Dalhousie University, Nova Scotia.
 
PROGRAM:
Candombe en mi                                             Máximo Diego Pujol
 
Junto al generalife                                           Joaquín Rodrigo En los trigales
 
Variations on an Anatolian Folksong           Carlo Domeniconi 
 
Jongo                                                                Paulo Bellinati 
 
-INTERMISSION- 
 
10 Etudes Simples                                           Leo Brouwer 
Canción de Cuna 
 
Garuda:Ballade for Guitar                               Oliver Hunt 
 
Suite del Recuerdo                                          José Luis Merlin
 

Keith Calmes February 14 Medford, NJ

It’s the day of love.
Spend the time with the instrument we all love.

February 14, 2016
3:00-4:00
Medford Arts Center
Medford, NJ
http://medfordartscenter.org/